What is cost per wear?

The smarter way to buy jewelry

A price tag only tells you what a piece costs on day one. The real value of jewelry is how often you actually wear it.

Cost per wear Price ÷ Number of times you wear it

The more often you wear a piece, the less each wear costs you.

Made to be worn every day

Pretty Shimmering Things pieces are made for everyday wear: to work, to dinner, on vacation and back again. Worn most days, that adds up to 300+ wears a year.

Pretty Shimmering Things

300+ wears a year

  • Stainless steel, copper or brass
  • 18K gold plating
  • PVD-coated
  • Waterproof
  • Tarnish-resistant
  • 1-year shine warranty

Fast-fashion jewelry

20–30 wears

Often lasts only around 20–30 wears before it tarnishes or loses its shine, and then it's time to buy again.

An example

Here is how two pieces compare once you look at the cost of each wear.

Example PST piece Fast-fashion piece
Price $34 $15
Times worn 300 (about a year of everyday wear) 25 (before it tarnishes)
Cost per wear $34 ÷ 300 ≈ $0.11 $15 ÷ 25 = $0.60

Illustrative example only ($34 ÷ 300 = $0.113, shown rounded to $0.11). Your own cost per wear depends on how often you wear your piece. The cost-per-wear line on our product pages uses the same idea: the product's price ÷ 300 wears.

The PST piece costs more on day one, but each wear costs about one-fifth as much, and it keeps going long after the fast-fashion piece is done.

Peace of mind

Every piece comes with a 1-year shine warranty and 30-day returns, and shipping is free on orders over $50.

Find your everyday piece

Jewelry you'll reach for again and again.